As he had discussed previously, Raimi added that it was Arad’s idea to add the villain Venom to the mix. “Avi Arad, my partner and the former president of Marvel at the time, said to me, ‘Sam, … you’re not paying attention to the fans enough,'” Raimi said. “‘You need to think about them. You’ve made two movies now with your favorite villains, and now you’re about to make another one with your favorite villains. The fans love Venom. He is the fan favorite. All Spider-Man readers love Venom, and even though you came from ’70s Spider-Man, this is what the kids are thinking about. Please incorporate Venom. Listen to the fans now.’ And so that’s really where I realized, ‘OK, maybe I don’t have the whole Spider-Man universe in my head. I need to learn a little bit more about Spider-Man and maybe incorporate this villain to make some of the real die-hard fans of Spider-Man finally happy.'”