A couple of weeks ago,
The Incredible Hulk's pop culture placement was explored with the covers of popular magazines. Now, we take a look at its use in a format many a celebrity has claimed meant you "made it" once they received this kind of treatment--
MAD #204 - January, 1979.
"The Incredible Bulk"
Art: Angelo Torres
Writer: Lou Silverstone
MAD satires could be a mixed bag when zeroing in on the feel (and exploitable failures) of TV or movie properties. Here, they do nail the main title sequence, and the way Banner finds himself in the middle of other people's problems. It's not all a swimming success, but its the runaway best satire of the series ever published.
They even managed to insert cameos from the Carter's Wonder Woman,
Peanuts characters, Superman, the 1966 TV Batman, Robin & the Penguin, Spider-Man, Sub-Mariner, Tarzan and a Charles Atlas "Sand in your face" ad well known to Golden and Silver age comic readers.
Coincidentally, the same issue covered
Jaws 2--a film co-starring Donna Wilkes, the guest star of TIH's
"Alice in Disco Land."
TIH also made its way on the pages of the competition--
Cracked--very late in the game. Late as in issue #177 from May of 1981, almost the end of TIH's 4th season on CBS--
While the legendary John Severin's cover perfectly captured the Ferrigno Hulk pose, and took a somewhat clever stab at MAD/Alfred E.Neuman, the actual satire was
terrible. Severin created a completely different character in place of Banner (looking more like Marvel's Donald Blake than David Banner), who transforms into everything from a rodent to shrinking version of himself, but no Hulk-like character at all.
In fact, the only time a Hulk character shows up in this issue in on the last page of their satire of the movie
My Bodyguard (lower inset). Occasionally,
Cracked begged for the kicks they endured over their published life.
Worst of all was Marvel's own third-rate
MAD knock-off
CRAZY. Anyone would have thought the in-house satire magazine would have taken greater care or had a better insight about TV series based on
their star property, but that would have been the wrong thought. For this subject's sake, here are the TV Hulk covers of
CRAZY #42 (September, 1978), #46 (January, 1979) & #57 (December, 1979).
So, TIH was covered by some of the then-best known satire magazines of the era. The takeaway is that the series was a pop culture fixture, but the results ranged from good (MAD) to horrible. Similar to the handling of
Star Wars or
Star Trek in the same magazines.