Well, someone has to say it-I wasn't thrilled by it, especially the last part of the trailer. The first half had a great TOS vibe of Kirk and Bones going back and forth, and the earthy wisdom that Bones is giving is very much in character. It even reminded me of Dr. Boyce telling Pike that there are some things a man will tell his bartender that he wouldn't tell his doctor.
However, the second half really annoyed me, for some reason. I'm hate the Swarm thus far, and Krall's character is not well represented in this trailer. I'm also annoyed that they took Elba and basically put him under make-up and modulated his voice. Hopefully he can act passed it.
I like all the set pieces, don't like the Enterprise blowing up, liked Yorktown and the Franklin, didn't like the Swarm. This trailer was a mixed bag. Felt like they took too many notes from the Rouge One trailer.
If I wasn't already sold on this film, I don't know if this would have pushed me over. However, I am incredibly glad that it is swing more people over to go watch it.