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Spoilers STAR TREK BEYOND

The teaser was on before Batman v Superman yesterday. Looked good in IMAX. Wasn't in front of the the first time I saw it in non-IMAX several weeks ago. Guess they're starting to prime the pump.
Whaaat? It's still playing?
 
Wouldn't know. About a third full for a 5:45 showing. Real 15perf/70mm IMAX venue (though they were showing a digital version I'm sure). Did have the changing aspect ratios which are best appreciated at a 15/70 venue.
 
I wonder if they'll play it in front of Civil War this weekend. I might go see that.
 
New John Cho interview!

“Justin Lin wants to really contribute to the canon. I think he feels the weight of that and respects it.”
– John Cho to Fm

As Justin Lin takes the helm of the J.J. Abrams TREK franchise, STAR TREK BEYOND’s John Cho takes FM behind the scenes of the new adventure, to be released in time to celebrate TREK’s golden anniversary, with new insights on Lin’s approach, and on how co-star Simon Pegg’s writing style mind melds with the new TREK.

The new issue of Famous Monsters magazine also features a major tribute to the iconic ‘60s TV show by acclaimed “TREK-sperts” Kevin Dilmore and Dayton Ward that includes exclusive interviews with Rod Roddenberry, the son of TREK creator Gene Roddenberry, and Original Series star Nichelle Nichols, aka Lt. Uhura.

EXCERPTS FROM JOHN CHO’S STAR TREK BEYOND PREVIEW in FM #286:

John Cho, aka Lieutenant Sulu in STAR TREK BEYOND, previews the new summer big-screen release and offers his take on Simon Pegg’s script with Justin Lin at the helm in our exclusive Official FM Interview.

  • ON ADAPTING TO JUSTIN LIN’S DIRECTING STYLE AFTER THE DEPARTURE OF J.J.: “[Justin Lin] cared about the mythology, he cared about the world, he cared about getting it right, he cared about moving the characters forward. … I think we all had question marks; it’s tough to be told that the guy you made two successful movies with isn’t going to be helming the third one. But we were all just really pleasantly surprised as we eased into working with him.”
  • ON HOW SIMON PEGG’S WRITING STYLE MIND MELDS WITH TREK SENSIBILITIES: “What you’re going to get when you ask Simon Pegg to pen a script is a very human touch. And a warm touch. And that can come out in comedy, but doesn’t necessarily have to. And there are some funny moments. But I think he and [co-writer Doug Jung], from what I could tell, were constantly looking for connections between the characters. And that, from the cast perspective, was what was spectacular about asking Simon and Doug to do it. It just felt like they were looking for human moments.”
  • HOW STAR TREK BEYOND DIFFERS FROM THE PREVIOUS FILMS: “When I read the script, my emotional impression was that it felt very much like the best of the original series. It felt like the series felt to me. And the first [film] that we made didn’t entirely feel like that to me.”

Hope it's a good sign. John isn't one to placate writers too much if he doesn't like something, even if he needs to promote the movie (remember when they were promoting stid and he said his fav villain was Khan and he added 'a man of color' ? Ouchh - Alice Eve's nervous laugh there was priceless)
 
I never put much stock in these interviews of people who are employed to promote the product. The only real measure you get off them is a general sense of how much they are bullshitting you.

It's a strategy that only works because we're desperate for information, even promotional fluff.
 
HOW STAR TREK BEYOND DIFFERS FROM THE PREVIOUS FILMS: “When I read the script, my emotional impression was that it felt very much like the best of the original series. It felt like the series felt to me. And the first [film] that we made didn’t entirely feel like that to me.”
That's the impression I'm getting. That STB will be 'TOS' on the big screen where as ST09/STID were more the original movies redux
 
I adore Simon Pegg and I trust he'll do the best job he can. I'm really, really looking forward to this. July 22nd needs to get here ASAP.

That said, I really can't take anything seriously from anyone who's had anything to do with the production of the film, including actors. Lying about all aspects of a film prior to its release has become such a staple in Hollywood that I really don't know how anyone can take it at face value. I mean, I get why actors do it in that they want to make money, keep their jobs, and look appealing for future projects. And the same is true for the production staff, really. I mean, it would be outright stupid to say bad things about a project you're personally invested in. But there's no need to lie like they did with Into Darkness; saying nothing at all or just changing subjects would have been much more preferable. I mean it's not like everyone didn't already suspect Khan was going to be in it anyway. Did anyone actually go into Into Darkness and was totally blown by that reveal? I certainly wasn't.
 
They didn't lie about STID, except for Pegg. They were coy, which is itself very annoying. As for Pegg's Khan lie, I'm glad. Everyone who enjoys spoilage or spoiling others deserved it. Pegg has a similar, though less direct attitude about spoilage.

New John Cho interview! Hope it's a good sign...
Nice, though it helps to also post a link to the source:
http://famousmonsters.com/archives/23188

Perhaps this interview is part of the beginning of the true marketing push toward release.
 
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I adore Simon Pegg and I trust he'll do the best job he can. I'm really, really looking forward to this. July 22nd needs to get here ASAP.

That said, I really can't take anything seriously from anyone who's had anything to do with the production of the film, including actors. Lying about all aspects of a film prior to its release has become such a staple in Hollywood that I really don't know how anyone can take it at face value. I mean, I get why actors do it in that they want to make money, keep their jobs, and look appealing for future projects. And the same is true for the production staff, really. I mean, it would be outright stupid to say bad things about a project you're personally invested in. But there's no need to lie like they did with Into Darkness; saying nothing at all or just changing subjects would have been much more preferable. I mean it's not like everyone didn't already suspect Khan was going to be in it anyway. Did anyone actually go into Into Darkness and was totally blown by that reveal? I certainly wasn't.
Since it's their job to market the film in whatever way they are directed, it just needs a teaspoon of salt ;)

STID was odd in its insistence upon misleading but I personally didn't mind the coy answers. I put as much stock in them as I do teaser footage-which is to say, not much, and I'm going to see the film regardless of what teasers or word of mouth says.
 
Since it's their job to market the film in whatever way they are directed, it just needs a teaspoon of salt ;)

STID was odd in its insistence upon misleading but I personally didn't mind the coy answers. I put as much stock in them as I do teaser footage-which is to say, not much, and I'm going to see the film regardless of what teasers or word of mouth says.
There's a huge difference between being coy and outright lying to people's faces, and it was more than just John Cho who lied, despite what another poster claimed. Heck, even Cumberbatch complained about having to do it after the fact, going so far as to jokingly call JJ Abrams a "dickhead" for making him and everyone else do so.

It's not like its limited to Into Darkness though. Most actors and the like talk up their films, lie about how great it is even when they know it stinks, lie about how well they got along with their co-stars, lie about how brilliant the director is, and etc. before the movie is released. Yes, it's obvious why they do it, but it doesn't change the fact that they actually do it in the first place.

So taking anything anyone who stands to profit from a movie at face value when they're trying to sell it is kind of weird to me. Especially when they're espousing how brilliant it is, how it's going to be exactly what the audience has been clamoring for, and pretty much everything Cho said in his aforementioned quote.
 
It's not just movies. Hell the gaming industry is full of bullshit. How can some games barely a week on the market get 10/10 reviews everywhere if there's not some shonky stuff going on?

You can tell me not one news source or review has been stinky?

Any industry that sells a commercial product hypes its wares.
 
There's a huge difference between being coy and outright lying to people's faces, and it was more than just John Cho who lied, despite what another poster claimed. Heck, even Cumberbatch complained about having to do it after the fact, going so far as to jokingly call JJ Abrams a "dickhead" for making him and everyone else do so.

It's not like its limited to Into Darkness though. Most actors and the like talk up their films, lie about how great it is even when they know it stinks, lie about how well they got along with their co-stars, lie about how brilliant the director is, and etc. before the movie is released. Yes, it's obvious why they do it, but it doesn't change the fact that they actually do it in the first place.

So taking anything anyone who stands to profit from a movie at face value when they're trying to sell it is kind of weird to me. Especially when they're espousing how brilliant it is, how it's going to be exactly what the audience has been clamoring for, and pretty much everything Cho said in his aforementioned quote.
You'll get no argument from me. I just am not surprised by it either.
 
So what's the word on the street now? Pulling the film out of CinemaCon was like a nail in the coffin.

That has literally never been a sign of anything but disaster. This is Paramount's big summer tentpole and they're pretending like it doesn't exist two months before the release.
 
I agree that what the cast says must be taken with a grain of salt. Ditto for what Lin and Pegg say.
It's so funny though that I, of all the people here, hoped the interview by Cho was a good sign since I'm always being vocal in my distrust for this team and Pegg, and every interview by them leaves me with a big sense of 'meh', especially the ones that are clamoring that this movie is like tos (in this case for a reason different from that of other trek fans because I do NOT want this reboot to get back to how everything was in tos because a) I like it being another reality and the potential of that b) doesn't make sense with the integrity of the characters e.g., Spock c) honoring the original and its spirit doesn't mean keep everything limited like in the 60s)
I think with Cho he doesn't strike me as a gratuitous positive dude like other actors are when they are promoting.
But then again, aside from the fact they need to promote their thing, everyone has their own perspective too and they like different things from the original series. And it's not really a given that the actors really get everything that is happening in the movie they are in. There are some comments that make me wonder if they really watched it all or just read their parts, sometimes. Often when I read the interviews made before a movie and then I watch the actual movie, it's not so rare for me to end up thinking 'what the heck they were talking about there??'.
 
So what's the word on the street now? Pulling the film out of CinemaCon was like a nail in the coffin.

That has literally never been a sign of anything but disaster. This is Paramount's big summer tentpole and they're pretending like it doesn't exist two months before the release.
Disaster?

Given the short nature of the attention span of the mass media, I would expect Paramount to begin its promo push by Memorial to focus on the summer push.
 
That's the impression I'm getting. That STB will be 'TOS' on the big screen where as ST09/STID were more the original movies redux

From your keyboard to God's ears. I was hoping for several movies set in the org 5 year mission time. With the timeline disrupted ( don't lije alt reality as it's the same reality universe just Narada/Nero changed events) new stories technology etc. Would make it updated fresh
 
So what's the word on the street now? Pulling the film out of CinemaCon was like a nail in the coffin.

That has literally never been a sign of anything but disaster. This is Paramount's big summer tentpole and they're pretending like it doesn't exist two months before the release.

The lack of promo has been frustrating but given the rush to create a new script compressed time frame to make movie and Lin rushing a teaser trailer while still editing movie (where re shoots were needed) which most fans weren't happy with all makes it more difficult to be smooth for PR team.
Hoping Lin tool his time n made a trailer that reflects TOS spirit etc.

Hopeful is where I'm at
 
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