As foundations and secular charities have proliferated and grown in scope, the personal touch, the "I'm helping someone in a direct way" has slowly been lost. When we as humans give, we often yearn for that direct connection, so giving a buck to the Red Cross may be easy, but it isn't all that fulfilling.
Yes, that is true. After Katrina hit, instead of donating to a charity, I paypalled $100 to an artist friend of mine that was going down to help her daughter, and just asked her to help people with it. She spent it on groceries for the daughter's church which was feeding people. It went right into people's tummies within a few days. I felt better about that than the Red Cross, for example.
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