From a reddit thread on the firm that took the case:
"From the picture Alec posted with the attorneys it looks like the firm gave this case to two of their newest lawyers. It's a proving ground for them, to see how well those lawyers can argue a case."
"So its basically the lawyer version of the Kobayashi Maru."
Don't believe everything you read on the internet.
Andrew S. Jick
"In 2014, Mr. Jick defended a small business against a large company in a case of attempted 'trademark bullying.' The case resulted in a highly favorable settlement allowing the small business to continue using its trademarks and recovering most of its attorneys’ fees."
You can also look up Erin R. Ranahan's bio and see she has plenty of experience. This isn't Alec's legal counsel who passed the bar in December.
Neil