Maybe productions will be more cautious, maybe CBS will keep a closer eye - but the ONLY thing I can see changing is people being a little more reluctant to take the piss. Whether by arrogance and ego or just misguided stupidity, Axanar was presenting itself as a professional production and crossed a lot of lines.
I mostly agree here. I don't think this is the end of the fan-film industry. There is a clear separation between Axanar and everyone else despite what their defense being "we're only doing what those guys did." I can understand the temptation to assume CBS will just say "fan-films are out of hand, so let's shut them all down." It's a valid concern I guess, but I see no evidence of that stance so far.
The argument of brand confusion won't match either as no one in their right mind would think Continues New Voyages with their upgraded replication of a 1960's world would be a current and modern piece of output from CBS. Thats not confusion. Thats just bad research.
This is where we disagree. Call it whatever you want, it still has the potential to mix up the two properties in the minds of the less knowledgable, however briefly.
I think brand confusion is a legit concern for CBS, particularly with the new show being broadcast online. I think some folks here give the average viewer too much credit. Particularly when much of the Trek audience is unaware of fan films. They hear about a new Trek show, stumble upon a fan film, and don't know what to believe. Not everyone has the patience or wherewithall to do that research.
Look, if you put the two side by side and i'm sure nobody would have a problem telling them apart, but having fan films out there at the same time, marketed to the same group, in the same channel of distribution can definitely lead some of the more casual, mass audience members to confusion.
That said, I don't think the solution here is to "shut everyone down." A possible answer might be to remove them from Youtube, and limit fan film distribution to dedicated websites (newvoyages.com, eg.) where it can be clearly labeled as a fan-made film, with prominent disclaimers. Maybe they could be barred from using "Star Trek" in the titles and URL's moving forward to increase the separation.