The success of films with cruddy critical ratings like Transformers is mostly attributable to the taste of the Chinese moviegoer, not America. This is really what is driving Hollywood towards a homogenous "pew pew" style of filmmaking (i.e. everything's a comic book) since it tends to cross cultural barriers better than, let's say, a thoughtful piece of sci-fi like Ex Machina.
What about films with solid critical ratings? Like, Star Trek Into Darkness? Critics seemed to like it (mostly), American audiences seemed to like it (mostly) and it was the most successful international Trek movie.
But it didn't do as well nationally which is still the most important market. It did about 29 million less nationally than ST 09 and cost 50 million more to make. After expenses and marketing for the film it made about a 25 million dollar profit. A profit is good but it wasn't as good as the first. I would expect the next ST movie to get a smaller budget. Not a bad thing if they decide to spend a bit more time on some dramatic scenes instead of to much eye candy.
I love how people forget the movie was sandwiched between Fast and Furious 6 and Iron Man 3. Take a look at the competition each of the Abrams films faced. Star Trek (2009) was in a much better position.
Critically, Star Trek Into Darkness was well-received, did decent ticket sales, did great business on home video and seems to be fairly well liked by audiences. I seriously doubt we will see any change in formula for the third movie. They didn't bring in Justin Lin to tone down the action.