For whatever it's worth, Ex-Astris-Scientia has chipped in two cents on Facebook Re: the io9 piece. It's not lengthy, it's listed "Public," and it's commenting on an openly-published article, so I'll reproduce the text here:
E-A-S said:There's one point where I agree with Mark Altman. Star Trek needs to come back to the television. But with a fresh start that truly returns to the roots of Star Trek (continuity-, philosophy- and style-wise) and doesn't only cite them, as opposed to the Marvel-ish Abrams movies that only work as popcorn cinema.
https://www.facebook.com/easpage/posts/955992837760853
So they are saying that Star Trek should go back to the very loose continuity that it had in the 1960's?
Yep, that's pretty much it.

The fact is anyone who knew anything about Star Trek knew at the time that the eroding ratings and declining box-office of films like Insurrection and Nemesis had nothing to do with a lack of interest in Star Trek, they had to do with the fact people weren't interested in seeing bad Star Trek.
This is always such fannish bullshit, and the fans who believe it repeat it to one another until they've heard it echoed so often that they think the whole world is saying it.
Star Trek's ratings had been on a steady, long-term decline since the mid 1990s, chartable through every post-TNG series along a simple timeline. The fact is that interest in Trek peaked and then declined without respect to series or fan-perceived "quality." Paramount managed to produce a Star Trek series that had a years-long mass audience appeal - TNG - and then were never able to replicate that.
It really is that simple. Look at the numbers over time.
You said it, Dennis, and I agree.