Try looking up at the ceiling (especially if it is a "suspended tile" ceiling). In my theater, there is usually a row of lights running along the centerline of the ceiling. If not, the placement of lights within the suspended ceiling tiles is usually symmetrical and can be used for reference. I usually get the seat in the EXACT center of a row -- or if the armrest is the center of the row, I get one of the seats directly adjacent to that center armrest....I am relieved to hear someone else is at least as anal as me when it comes to being center of the screen, and sound. Counting seats is the only way to ensure perfect center alignment.![]()