'Star Trek has been ruined because of product placement !!!!' Man, the rolly eyes icon was invented for such inane sentiments They used an obvious Samsonite suitcase in TOS season 1s This Side of Paradise and an obvious AT & T telphone in Assignment: Earth--those sell-outs! It is way cool IMO to assume that some products and companies might survive into future centuries, survive wars, natural disasters and economic upheavals. Like on Enterprise when they showed the crew still enjoying 20th century cinema.