Yeah, the general rule of thumb for bulking up is to consume at least 1 gram of protein throughout the day for every pound of bodyweight. That does not mean that if you weight 150 lbs that you should have 150 grams worth of protein shakes. The protein shake should simply be extra protein in addition to that which you intake through solid food.
There are dirty bulks where you just stuff your face with whatever you can find and clean bulks where you only consume "healthy" calories. It honestly depends on your own will power and the efficiency of your body to determine which will work best for you. I eat a lot of protein and veggies, but I also eat fast food and pasta and drink copious amounts of beer. I've been doing this long enough to know what I can get away with and what I'm doing wrong.
Everybody is different, so you really just need to experiment in order to figure out what works for you.
There are dirty bulks where you just stuff your face with whatever you can find and clean bulks where you only consume "healthy" calories. It honestly depends on your own will power and the efficiency of your body to determine which will work best for you. I eat a lot of protein and veggies, but I also eat fast food and pasta and drink copious amounts of beer. I've been doing this long enough to know what I can get away with and what I'm doing wrong.
Everybody is different, so you really just need to experiment in order to figure out what works for you.