Most of the best entertainment currently on the market ignores the kiddies and appeals directly to adults. That's the approach Star Trek should emulate if it wants to cling to life for a few more years.
Yes, for a few more years.
My impression is that today's children are bombarded by a million bits of infotainment and garbage from all sides. My teenage daughter goes out of her mind when I ask her to sit through dinner without texting ten friends...while simultaneously watching an episode of something or another. She's an honors student, but she can't tell me who the last President of the US was, and doesn't know if Germany is part of Europe. - But she knows every word to every song that's come out in the past 3 years, and many 'likes' she has at any given moment...
My general impression is that Star Trek has always been the bastion of adults whereas Star Wars was for kids. That's not to say I don't like Star Wars, or that an 8-year old can't like Trek. I just think Trek has always appealed more to adults, and the most cerebral among them. Perhaps today's children will be tomorrow's Trekkies/Trekkers, but my hunch is that Trek is going to a thing of the past, unless they can either change their formulation, or the kids can learn to sit still for an hour or so.
But I could be wrong. Trek has been declared DOA before, only to rise from the grave...