Generalize much?It explains that I know how to go and have a good time. Which is the point of going to a movie to begin with.
No offense, but hose popcorn munching people in the theater usually don't care a lot about the movie they are watching, and they don't pay a lot of attention unless there are lots of car chases and big explosions.
There are plenty of movies out there to please that kind of audience, but the heart and soul of Star Trek lies elsewhere!
Do you really think there is a correlation between eating pop corn and liking "car chases and big explosions."? If I understand the economics correctly, concession sales are key to keeping theaters in business. If only action films generated concession sales, I doubt they'd stay in business! Then what we we do?

Trek films have been action films since TWOK. TOS is an action/adventure show. It's heart and soul is action/adventure.