it's a scam. In the original announcement, they talked about how much interest there was from big Hollywood studios and agencies, without naming names or any quotes from these supposed interested parties. Since then, nothing. Now these news is once again their company hiring somebody who used to work somewhere, but again, no evidence of actual interest.
Because there isn't any. Because using this AI "actress", even if it were capable of all the things they promise, would still be more work and more costly than just using an actual human actor. It's easier to create a whole scene in AI than to use an AI "actor" in a regular scene, so the whole idea of an AI actor is absurd.
They are trying to fool people into investing in their company by making big promises that are simply not realistic.