In the end, these differences make Star Wars more accessible than Star Trek. This accessibility led it to become a hit kids' movie.
I've seen The Force Awakens twice in theaters and there's been exactly one kid at each showing, mine. There simply isn't as much material to in Star Wars that one has to familiarize themselves with to get the general gist of the story. Star Wars is the story of a family, Star Trek is kinda all over the place with no real focus.