Oh brother. It's like a train wreck. I know better, but I can't look away.
First, to answer the OP's question,
Firefly fandom was one of those phenomena that just seems to develop a life of its own. Those who loved it REALLY loved it. It hit at a time when online fandom was just starting to realize its potential - that we had tools at our disposal to help fight for a show we really loved. And love for the show fostered a camraderie that many of us had never experienced to that degree before. We all pretty much felt like the new Trekkers, only intensified, because we didn't have to wait for fanzines or conventions to get together with other fans and gush about what we loved.
As to why the cancellation was unforgiveable, while I think
Firefly's popularity does have a lot to do with it, I also think its cancellation was just the straw that broke the camel's back. For years Fox had been cancelling genre programming left and right - shows that people had grown attached to in much the same way as
Firefly. And a lot of
Firefly fans also loved those shows, and started talking about it, and well, it just grew into a huge antipathy for Fox and its programming choices. We also had Joss online giving us details about how frustrated he and the other producers were with how Fox was treating the show. Joss can be quite the flames-fanner when he cares about something, and he loved
Firefly with every breath that was in him.
As to why the word
Firefly shows up all over the board, the simple answer is that people are here to talk about what they like. Apparently, a lot of the people who like
Star Trek enough to join a message board community also like
Firefly enough to mention it on occasion in their conversations. As much as
the Dagman wishes people would shut up about
Firefly, I wish people who didn't like the show would stop accusing fans of some imagined rabid fixation. We talk about what we enjoy. If you don't enjoy
Firefly, go find something you do enjoy and talk about that. I promise, I won't do any searches on your favorite show and accuse you of obsession.
