Hooray! An honest account of the film industry is much appreciated. Clearly, these executives live on the simplest of levels--and on the most primitive of ethics. If we are writing for men, especially young men, we have to assume they are totally into sex, so all women have to be young, thin, beautiful, etc. Add some good f/x, and they will flock to the movie, series, books, etc. What's happening is that their sexy, f/x-filled shows are falling flat. What everyone one wants, first and foremost, is a good story--whether the actors are male/female, young/old, etc. No wonder viewers have flocked to reality TV shows like Top Chef or The Next Food Network Star or American Idol. The story of the competition beats most plots written for the industry today IMHO.