1. You're kidding yourself if you think Janeway and even Picard have the same general public awareness as Kirk and Spock. That is just not the case.1) people that have never seen a minute of Star Trek are just as likely to know who Picard or Janeway are as Kirk
2) who cares what people who have never seen a minute of Star Trek have heard of? If they've never watched a minute of Star Trek by this point they're not likely to start now
I doubt that. The name "Captain Kirk" is thoroughly embedded in the cultural zeitgeist in a way that none of the others are (and I say that as someone who wasn't born yet when TOS was canceled and who grew up on TNG).1) people that have never seen a minute of Star Trek are just as likely to know who Picard or Janeway are as Kirk
You could have said the same thing in 1987, but plenty of people who had never seen TOS tuned into TNG. Plus, any franchise that doesn't attract new fans is doomed by attrition.2) who cares what people who have never seen a minute of Star Trek have heard of? If they've never watched a minute of Star Trek by this point they're not likely to start now
Anyone who saw the last three movies, the first of which is the #12 best-selling Blueray ever and the second made half a billion dollars in theatres.Who are all these people that associate Star Trek with Kirk? Seniors? Because they would be the only ones alive when TOS aired, and they're not usually the demographic tv execs go after. Everyone I know in my age group thinks of Picard or Janeway when they think Star Trek. So I don't buy the argument that Kirk and the original cast bring the most brand recognition or are the most popular with the wider public.
TNG was a success, yes, but both DS9 and Voyager struggled with the ratings. Everyone always points to Enterprise as the moment the franchise crashed and burned, but throughout DS9 and Voyager the ratings were on a steady and consistent decline from 1995 onwards. Enterprise just happened to be the one unlucky enough to be on the air when they reached rock bottom.
Also, while TNG might have had it made in the shade on TV, its movies really weren't that spectacular. Only First Contact did any good, and even then it wasn't one of the big money makers, either by typical standards or those of the Trek franchise. as for the others, well, Nemesis did more or less finish off any chances for the Prime Universe or the 24th century ever seeing a theatre screen again.
Really? I did not get that memo........Considering that all of Star Trek's best stuff was in the 24th century shows.
1) people that have never seen a minute of Star Trek are just as likely to know who Picard or Janeway are as Kirk
More original show bashing, that's all it is.Really? I did not get that memo........
Yes, he did, but Fuller was just one of many producers or writers that pitched shows to P/CBS. It was his show that they chose. Others had pitched their own Star Trek shows, people like Joss Whedon, Bryan Singer, David Foster, and of course, Michael Dorn. (I'm pretty sure on Whedon )Perhaps this will sound naive to some people, but I also think Fuller chose this time period specifically because there is a story in this time period he wanted to tell. He's talked about this in interviews. There's an event in this era that he wanted to explore. Even though he's no longer working on the show, that still seems to be the show's focus.
So I think it's a little cynical to say the show is set in the TOS era solely because of brand recognition. Fuller is a legitimate creator with a vision for his shows and at least with season 1 of DSC we will see the story he wanted to tell, even if it's through the mouth of a translator. The show hardly looks like TOS to begin with.
That's a pretty narrow audience sample.Everyone I know in my age group thinks of Picard or Janeway when they think Star Trek.
You seem to have a lot of faith in these studio projections. If one presented an example of a studio doing their homework, investing a great deal of money, and producing an utter flop, would that cause you to question the idea that studios "know what's going to appeal?" If other studios have failed to forecast audience tastes accurately, is it possible Paramount and CBS suffer from the same lack of information?You may not buy it, but it's the obvious truth. If it weren't, you'd be getting more Next Gen / 24th Century stuff.
But we're not.
Because the other stuff is more popular.
Studios don't make high-budget movies and TV series unless they have done their homework and know what's going to appeal.
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