Why didn't ENTERPRISE get this much press?

[miraclefan]

With all the publicity NU-TREK is getting, I was wondering why didn't PARAMOUNT put this much effort for ENT? Was paramount hopeing ENT would fail?

 

[Thrall]

One is a summer blockbuster movie made by one of the hottest writers/producers around.

The other was a TV show on a barely watched network made by the same old people.

 

[Cyke101]

On the contrary, I don't think Paramount wanted the show to fail (when does any studio want their show to fail?); rather, I think Paramount started to take the Star Trek brand for granted and that the franchise could rest on its laurels. Running a Star Trek show without the actual words "Star Trek" in the title was a bold move, but a positive step, in my opinion.

I do remember quite a bit of hype surrounding the show, however. Getting a name like Scott Bakula as captain was fairly big, as was the prequel approach (contrary to popular belief, prequels were a-okay until Attack of the Clones was released). Sure, the hype surrounding Enterprise wasn't that large compared to Abrams' movie, but then again, the movie is coming after a huge lack of on-screen Trek; Enterprise was still part of an uninterrupted stream of Trek that started in 1986.

 

[caisson2delta]

^I have to agree, I remember the show being sort of a big deal at the time. I also agree with the Scott Bakula logic. I think they were expecting many of his old fans to become faithful followers of the show.Being on UPN was a disaster, though. Should've went directly to Sci Fi channel, IMO.