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Why didn't Beyond do better at the Box Office?

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Because Beyond is more successful and will wind up making almost double those two films combined. I for one don't want to return to an era where the trek films were not considered an event and don't justify continuing the franchise.

That's why everyone here wants Beyond to be successful. And whether you or me think it's financially successful is irrelevant. TPTB at Paramount have to see it as a success in order to green-light a sequel. So those Nemesis comparisons are unfortunate at best.
 
Beyond has a gigantic $42 MILLION WEEKEND!
Clip_120_zpsmbd9zr69.jpg
 
How do they learn about the new movies?
I have no idea. News feeds, movie sites, movie posters, or something like that. People get their information from a lot of sources nowadays, and stream a lot of content, so the idea of a commercial being avoided seems to be far more the trend and less the common source of entertainment information.

At least, from what I've seen. I mean, I know for me, I like watching movie and game commercials so I might be different.
 
I have no idea. News feeds, movie sites, movie posters, or something like that. People get their information from a lot of sources nowadays, and stream a lot of content, so the idea of a commercial being avoided seems to be far more the trend and less the common source of entertainment information.

At least, from what I've seen. I mean, I know for me, I like watching movie and game commercials so I might be different.

It must make things complicated. How do you make sure that a maximum of people is informed of your movie?
 
Anecdote: I saw it late in the run in Australia at a local cinema, mid week, and the cinema was about 3/4 full, which surprised me. IOW, I think people picked it up late, mainly through word of mouth. Hopefully this is a trend elsewhere.
Jon Schnepp over at Collider takes every opportunity to say "I can't believe this has been overlooked - you have to see this [sic]".

You can only sell so many braindead, soulless action movies under the brand of Trek.
You can only sell so many pompous, dull TV shows under the name of Trek. ;)
 
30M opening weekend in China is pretty disappointing. This means the film won't outperform STID by much even though the Chinese market is significantly bigger now than it was when STID came out.
 
Variety:
http://variety.com/t/star-trek-beyond/
Star Trek Beyond” has launched impressively in China in first place with a $31.3 million opening weekend at 6,526 locations, seven weeks after its U.S. debut.

The Chinese result is 107% above 2013’s “Star Trek Into Darkness” and 30% above “Jason Bourne.” “Star Trek Beyond” grossed $37 million this weekend from 40 markets including a $1.7 million opening in Brazil and and $1.4 million in Venezuela, pushing its international total to $131.1 million.
 
The problem is Beyond will not brake even during it's theatrical run. Not even close. Most likely due to it's overblown budget, but also because the don't earn much money domestic.

It has a budget of 185 mio, and has earned 285 mio. worldwide yet. Because of the shares for cinema chains, distributers, advertisement et al. a Hollywood movie needs to make about 2x it's budget to break even. Star Trek Insurrection did 112 mio. on a 58 mio. budget. That's a multiplier of ~1,95x, and it finally made a profit with DVDs, merchandise, and granted a sequel.

Beyond would need a box office of 370 mio. to break even, with a 2x multiplier - which is actually generous when so much of your budget comes from overseas, where the multiplier usually needs to be better - see Terminator Genisys, which made 444 mio. world wide (a number Beyond can only dream of) on a budget of 155 mio. (a budget Beyond can only dream of), but was STILL considered a flop. Beyond will most likely end up between 300 and 350 mio. In pure numbers Beyond did a lot worse than Terminator:Genisys. But it made a bigger share of it's profit domestic, which is good (as in -not a flop-, not -a success-)

Beyond is not a bomb like Nemesis was. But it's not a mild success like Star Trek: Insurrection was either. It's somewhere inbetween, but closer to the Insurrection side of things. So yay for a sequel...?
 
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Actually you need to read the post I made..I discuss the 2x myth as well as what Hollywood blockbusters actually make. Beyond will easily make money even if the immediate box office is not what was expected and is knne-jerked all over the media with overblown and spurious headlines with no basis in fact.

Also, from Box Office Mojo, this underlines the impressiveness of Beyond's achievement in China:

Internationally, Star Trek Beyond debuted in China on Friday and hauled in an estimated $31.3 million over the three-day. By comparison, 2013's Star Trek Into Darkness debuted on a Tuesday and brought in just $25.8 million in its first week of release.

The problem is Beyond will not brake even during it's theatrical run. Not even close. Most likely due to it's overblown budget, but also because the don't earn much money domestic.

It has a budget of 185 mio, and has earned 285 mio. worldwide yet. Because of the shares for cinema chains, distributers, advertisement et al. a Hollywood movie needs to make about 2x it's budget to break even. Star Trek Insurrection did 112 mio. on a 58 mio. budget. That's a multiplier of ~1,95x, and it finally made a profit with DVDs, merchandise, and granted a sequel.

Beyond would need a box office of 370 mio. to break even, with a 2x multiplier - which is actually generous when so much of your budget comes from overseas, where the multiplier usually needs to be better - see Terminator Genisys, which made 444 mio. world wide (a number Beyond can only dream of) on a budget of 155 mio. (a budget Beyond can only dream of), but was STILL considered a flop. Beyond will most likely end up between 300 and 350 mio. In pure numbers Beyond did a lot worse than Terminator:Genisys. But it made a bigger share of it's profit domestic, which is good (as in -not a flop-, not -a success-)

Beyond is not a bomb like Nemesis was. But it's not a mild success like Star Trek: Insurrection was either. It's somewhere inbetween, but closer to the Insurrection side of things. So yay for a sequel...?
 
The problem is Beyond will not brake even during it's theatrical run. Not even close. Most likely due to it's overblown budget, but also because the don't earn much money domestic.

It has a budget of 185 mio, and has earned 285 mio. worldwide yet. Because of the shares for cinema chains, distributers, advertisement et al. a Hollywood movie needs to make about 2x it's budget to break even. Star Trek Insurrection did 112 mio. on a 58 mio. budget. That's a multiplier of ~1,95x, and it finally made a profit with DVDs, merchandise, and granted a sequel.

Beyond would need a box office of 370 mio. to break even, with a 2x multiplier - which is actually generous when so much of your budget comes from overseas, where the multiplier usually needs to be better - see Terminator Genisys, which made 444 mio. world wide (a number Beyond can only dream of) on a budget of 155 mio. (a budget Beyond can only dream of), but was STILL considered a flop. Beyond will most likely end up between 300 and 350 mio. In pure numbers Beyond did a lot worse than Terminator:Genisys. But it made a bigger share of it's profit domestic, which is good (as in -not a flop-, not -a success-)

Beyond is not a bomb like Nemesis was. But it's not a mild success like Star Trek: Insurrection was either. It's somewhere inbetween, but closer to the Insurrection side of things. So yay for a sequel...?
Thing with TGEN is although it did good overseas (esp China) it pretty much bombed in US (90m) and was universally disliked/negative reviews. If it had made 150m US with more favourable reviews (like STB) then they'd be working on T6 right about now
 
Thing with TGEN is although it did good overseas (esp China) it pretty much bombed in US (90m) and was universally disliked/negative reviews. If it had made 150m US with more favourable reviews (like STB) then they'd be working on T6 right about now

I hope you're right. I'd really like that they keep that cast for three more movies.
 

Great article! Many interesting points:

"It is the latest “big” movie to do big business in China and still not qualify as a worldwide hit. We all talk about how the Chinese marketplace is changing Hollywood for better or worse. It bears reminding again that, with a few exceptions, a robust performance in China cannot make a flop into a hit, especially when studios often get back just 25% of the ticket price."

"The films that become “hits thanks to China” tend to be the smaller scale action movies that can survive partially on big grosses in China. Think London Has Fallen ($52m in China, $195m worldwide on a $60m budget) or Escape Plan ($40m in China, $137m worldwide on a $50m budget)."

"And this year alone, two of the bigger global hits (Suicide Squad and Deadpool) has crossed or probably will pass $700m worldwide without playing in China."

"All of this is to say that every film is different, and every film becomes a hit or a flop (or something in the middle) for reasons not exclusively connected to how well in performs in China. To treat China as anything other than one piece of the puzzle is to do a disservice to all parties."
 
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