94 was practically billed as a "year of Trek" by the Paramount marketing machine. TNG ended with high ratings, a new series on the way on a new network in the fall, AND a movie by Christmas. If the internet had been bigger then they'd have had something all over that, too.
Am I misremembering, or do I seem to recall reading somewhere that the website for Star Trek: Generations was actually the first ever time that a movie studio had created a website specifically for the promotion of a movie? It happens all the time *now* of course, but I'm sure I remember seeing somewhere that they were the first...
I don't doubt that it was still a niche market at that time, though.