By the time Justice League came out it, got big numbers but then after one week, it dropped off drastically. Something happened within the first or second movie or both that the viewers picked up on, and it ultimately had an affect on the third, at least enough to not reach the numbers the studios wanted.
Idk, it's totally a theory, but I have seen this pattern in a number of shows and movies.
The human brain is good at seeing patterns where none exist. We need the ability to put patterns together from incomplete information in order to realize, say, that there's a leopard stalking us in the bushes, but that also gives us a tendency to imagine patterns where there are none, like seeing people and animals in the stars in the night sky, or seeing the face of Jesus in a piece of burnt toast.
That's why the word "theory," used properly, means a model that makes
testable predictions. We need a mechanism for distinguishing the patterns we
think we see from the patterns that are really there.
I think people forget that
most movies and TV shows fail. It's not the exception, it's closer to the rule. There are a lot of reasons why movies don't perform to expectations, and it's not always because of the quality of the movies, and it sure isn't because of their place in the sequence of a series. Sometimes the third movie in a trilogy does poorly, yes, but sometimes it improves on the second film's performance or reception (e.g.
Thor: Ragnarok) or is considered a strong and satisfying finish to a uniformly good trilogy (e.g.
Back to the Future Part III or
War for the Planet of the Apes). The evidence does not support that theory, as long as one considers
all the evidence rather than cherrypicking the examples that satisfy one's desire to be right.
And Nemesis was a movie that confused me. I enjoyed the film--I mean, it wasn't perfect, but I was fine with it. I was frankly shocked at the vitriol I later saw spewed at it. I honestly didn't expect that.
I didn't expect the vitriol toward
The Last Jedi. I thought it was brilliant and elevated
Star Wars to a new level of sophistication and substance. But I liked it because it challenged the franchise's tropes and broke with cozy expectations, and I guess a lot of people would've preferred it to reaffirm those cozy expectations.
The writers say season 3 will be about "escaping canon", but if that was such a problem why make it a prequel and connect it to original Trek characters to begin with?
It was Bryan Fuller's idea to make it a prequel; originally he wanted a seasonal-anthology show with a different cast and story in a different part of the timeline every season. CBS didn't want an anthology, so they just went with Fuller's idea for the first segment of his anthology, which was set pre-TOS. But Bryan Fuller only lasted long enough to lock down the season 1 storyline and was then let go, with his deputies Gretchen Berg & Aaron Harberts taking over and showrunning season 1 and the first few episodes of season 2. But then they were let go too. So the original creative minds behind the series are long gone, and their successors have decided to take things in a different direction. The first couple of seasons were kind of a conceptual muddle due to the shifting showrunners, so maybe they decided it was good to make a clean break and start fresh.
Besides, sometimes you don't realize how much of a problem something might be until you've tried it. Sometimes you attempt something, it doesn't work as well as you hoped, and you reassess. That's what
Enterprise did in its third season, remember.