another one (again dated yesterday):
"May 8 is the premiere date of the new Star Trek reboot movie through the eyes of J.J. Abrams.
That date was also anticipated as the reboot to The Star Trek Experience through Neonopolis owner Rohit Joshi.
While The Star Trek Experience will still be coming to downtown Las Vegas to give a boost to the mostly vacant Neonopolis, it won't be simultaneous with the movie premiere.
CBS, which owns the license to Star Trek and its incarnations, has put the kibosh on having the show even remotely taking away business from the movie.
When the show does open (possibly later in May or summer), it will be an enhanced version of the long-running show that ran at the Las Vegas Hilton. It will include an IMAX 4D movie, museum, bar, restaurant, and gift shop. And all for less than $25 per ticket."
From: http://www.lasvegasvegas.com/2009/04/star_trek_experience_postponed.php
I was just at the Neonopolis on Friday. There was no sign of ANY kind of work going on at all. No way this is opening anytime this summer. At the snail's pace of Vegas construction it'll be at least a year I would guess. Which would put it opening just in time to take advantage of...nothing at all.
The CBS thing sounds like a dodge. The Experience is, for all intents and purposes, a big old interactive advertisement for Trek. And all advertiseing is good advertising. Especially the kind that doesn't cost CBS any money. After all who's going to say "Instead of seeing the new movie let's just have some chicken wings at Quark's (Mark II). Then buy a keychain."
Here's where corporate America gets strange: back when ST was owned by Paramount (a division of Viacom) and STTE was run by Paramount Parks (a division of Viacom), STTE still had to pay a licensing fee to Paramount, even though both were divisions of Viacom. If STTE wanted to have a commercial on UPN (a division of Viacom), Paramount Parks would still have to buy airtime. It was so bad that for a long time, we couldn't build our own costumes on site; we had to commission them from either the wardrobe dept. at Paramount Parks or Paramount Studios so that those divisions of Viacom could make more money.
This news of CBS not wanting another ST product to take any of the limelight from the movie then makes (corporate) sense even if it makes no sense in what we all recognize as reality.
Plus, it is a good excuse for nothing having been done yet; blame it on the other guy (another useful corporate strategy).
