I keep coming across threads, or comments in threads, from those who just don't want to like this movie even before it comes out.
Before I answer your question, I'll ask one of my own: where does this attitude come from? You're talking about people who have seen the same things you have but just feel differently, yet somehow out of that you get that they "just don't want to like this movie".
They seem to be holding this movie up to a higher standard than some of the crappy TREK episodes we have had over the past 40 years (and some very suspect movies as well)
If you knew me you'd know better than to make a blanket statement like that.
Well...what is it you nay-sayers want?
A good Star Trek movie (a simple answer for a smug question). I'd elaborate, but given the snobbish way the question was asked, I doubt any real effort on my part would be worth the time since you'd probably dismiss it out of hand. If you're really interested, I plan on writing an essay about this in hopefully the not too distant future.
Star Trek XI has to get butts in the seats of those theaters. To do this, the plot can not be mired in confusing scifi lingo. It also can't look like a two-hour episode of a STAR TREK TV show (most TREK movies have this problem). But more important, it has to be fun. Shatner, Nimoy, Takei, very seldom to these three agree. But they have all mentioned at one time or another that TREK just stopped being fun...and they are right.
Pick what you think is the worst movie, or the worst episodes that could be made into movies, and ask yourself if you'd feel the same way about it needing to "get butts in the seats of those theaters".
If you nay-sayers are holding out for a Star Trek movie to deliver the 'scifi' goods, like 2001 or something like that, then...you haven't been watching Star Trek.
I've been waiting a while for good Star Trek and it hasn't been delivered, or only in small doses, and this movie isn't delivering it either. Damn me for my consistency.
So...you nay-sayers. WHAT is your problem. And if your answers do not include the following;
Just a suggestion, but you might want to avoid trollish words like "naysayers" - that would be a good start.
1. What is your favorite TREK movie (so as to gage what you think is a good movie)
STXI: The Undiscovered Country, followed by First Contact and TWoK.
Then your answer is useless.
I have this inkling you're going to say that anyway.
Its time to put your cards on the table and then tell us what your ideal TREK movie would be. Because if this STAR TREK movie is in the IRONMAN side of movie entertainment, then...YAHOOOO...its about time I took my non-fans TREK friends to a movie and actually came out of the movie theatre without having my tail between my legs

Well there's your problem right there. Only one of my friends is really as enthusiastic about Star Trek as I am, and the others are only mildly interested or just tolerate my enthusiasm. Anyone who'd give me shit about liking Star Trek can kiss my entire ass, so the idea of being ashamed somehow makes me laugh my as off.
..and lets face it. INSURRECTION and NEMISIS are not how you go about making successful movies...as Berman eventually found out..
And ironically a lot of the hype for this movie reminds me a lot of the hype for NEM, the ads of which also compared it to Star Wars and went on about how new and different it was, while in the publications Berman got his supposedly Trekkie writer to go on about how careful they were being in keeping it consistent with previous continuity, and how we were going to get an awesome fight akin to TWoK between Picard and a worthy adversary. The fans reacted much the same back then, too, with a group of ... enthusiastic supporters bitching about naysayers and how they should wait until the movie comes out, etc - basically everything going on now in this forum.