It would almost be easier to imagine someone just buying Star Trek from CBS. I dont know who would be interested and what amount CBS would want for it. Once the catalogue and all the rights are separated from CBS, then you dont have the same problems. Then it would depend on who bought it. But all of this is in the aether, since I havent heard anything about them wanting to sell off the entire franchise. Although I would prefer it if they did.
The amount of money it would take for CBS to sell off the franchise is probably more money than anyone would pay to buy it. CBS doesn't want to risk giving a competitor a big asset for pennies, so they would rather just sit on Star Trek, collect money from old content/books and have the option to make a new TV show if/when the market changes.
It's much easier to imagine a giant corporate merger than a strategic decision to sell just Star Trek.
I agree. Let's say someone at CBS decides to sell Star Trek. One of two things happen:
1. The buyer does nothing with it, or does, and it flops. Nobody notices, because stuff flops in Hollywood all the time, so the seller gets no credit for selling a dog property.
2. Star Trek becomes a stunning success. Then the seller looks like a moron.
So the upside is small and the downside is large. Why would the seller put their neck in that noose? Nobody gets to a position of authority in Hollywood by making such basic mistakes.
Well if you sell something for a huge amount, and then it flops you usually look great. The people who matter would know all about it. Investors and industry insiders. If it did well after being sold, that wouldnt reflect badly on CBS, especially if they got a huge amount for it, and it was understood that it never was a good fit for them. But lets be honest, ST TV is not going to be a "stunning" success on ANY network or outlet. So theres little chance of that.
I think AviTrek is right, as long as a steady stream of decent income can be generated for CBS from the existing catalogue and all thats associated with it, for relatively little new investment, why not just keep it and pocket the cash. Now if someone offered a huge amount for it, that would change minds. Everything and everyone has their price. But as I mentioned this would affect Viacom/Paramount because no ones going to buy it without wanting the movie rights.
Moonves wouldnt be the final voice on this. I have think anything like selling Trek would need Redstones ok, since the Viacom would want him to make sure nothing happened to remove the ST movies, which are a big part of ST revenue, from Paramount.
I dont think Trek is going anywhere. If it were to be separated from CBS, it would probably only be done to bring it back under Viacom and Paramount. I cant picture NewsCorp or Warner buying it and putting the shows on Fox or FX or TNT and making the movies at their studios.
Even if the sale was of CBS, ST might just be separated from that, since I have a hard time believing that Paramount/Viacom execs wouldnt lobby Redstone pretty hard to put Star Trek back under Paramount. So, yeah I think Trek is staying put.