things pretty much died off after DS9 went off the air. I don't remember much of anything happening the last couple of years of VOY.
Yep. DS9 was the effective end.
I agree with the poster who said that there will be new fans as there were for DK and Transformers. Casual fans. Maybe some people who always liked Star Trek but never really cared to follow it that closely.
The way to transform some casual fans into more interested fans is to keep sequels coming regularly and diversify into some sort of TV show in the same style. Don't try to rebrand the TV show as not "Star Trek," as was attempted with Ent. Instead, make trek synonymous with this new movie's aesthetic.
This Trek has little in common with the SW prequels, except that it is a modern sci-fi film with a big budget. No jar jar. No ham-fisted dialogue. No long sequences of expository nonsense. f'ing midichlorians. What rubbish.