Everything gets rebooted eventually. It was just STAR TREK's turn.
I think, in the
current mass media culture, a reboot was probably inevitable. But it's important to acknowledge the constraints of that qualifying statement. It's not something that sprang into existence organically; it's the result of specific laws designed to serve specific interests.
For the longest time, before the current era of corporate media consolidation, the length of copyright on creative works was 28 years. If something was still worth bothering with at that point, it could be renewed for another 28. If it was actually owned by the original individual creator, it was life of the author plus fifty years. But that's all. Then it entered public domain.
Then in the 1970s Congress got involved, in response to corporate lobbying, and extended copyright out to 75 years, no renewals necessary. They did it
again in the '90s, leaving us with the current law, in which the standard is 95 years.
Before those "reforms," most things didn't remain the property of a single owner long enough to be treated as "franchises"... and once something was in the public domain, what we might call a "reboot" was merely some new author's interpretation of the original concept, an adaptation, one possibility among many.
(Consider Sherlock Holmes. There have been endless films, TV series, and books and stories continuing, adapting, or reinterpreting the character's adventures. But the original canon by Conan Doyle remains intact, has never been rebooted, and never will be.)
Under the original rules, just about anything made before 1962 would be in the public domain, from Mickey Mouse and Superman on through lots of classic movies, TV shows, and songs.
Star Trek would be about four years away from entering public domain. As things stand now, though, that won't happen until the 2060s. Pretty much anything created from the 1930s forward is
still under copyright, and some corporation somewhere owns it and is almost inevitably in the process of trying to figure out how to milk new dollars out of it. After all, it's way easier and less risky to revive something that was already proven in the marketplace than to create something new and different and untried, right?
Plus, let's not forget that that vast majority of the movie and TV audience have not spent decades obsessing over fanon or their individual headcanons or whatever.
That, too, is arguably an artifact of the extended lifespan granted to media "properties" under current law. The longer old stuff (rather than new) is in the public eye, the longer people have to become attached to the details of it.
P.S. It occurs to me that SMALLVILLE was another notable prequel from around the same era. Ran for ten-seasons, making it it the most successful Superman TV series to date. Possibly the most successful comics-based show in history.
So, yeah, prequels don't always chase audiences away.
That's an interesting example, but also kind of a unique one. After all,
Smallville wasn't really so much of a prequel as a reboot; it didn't pretend to lead into
any previous version of the Superman mythos, but instead started from square one. It banked on a degree of audience familiarity with the character (and his setting and supporting cast) sufficient to attract people's interest, while still leaving them open to surprises.
I've never seen a TRANSFORMER movie. I'm in no hurry to do so. But I can't say that I dislike them, or that they're bad movies, because I've never experienced them.
I can agree with the first three parts of that: I've never seen one, don't plan to, and my attitude is better described as disinterest than dislike. On the last part, however, I think there's more than enough external evidence, beyond the scope of individual experience, to state with reasonable confidence that they
are in fact bad movies.
