There is no scientific evidence about the health costs, risks, or benefits of long-term lower-than-normal gravity. There are some fine-sounding hypotheses, but none have been tested. This is reasonable, given the difficulty in getting any test animal in a lower-than-normal but not-microgravity environment for any appreciable time. But anyone pretending that it is not something we need at least provisional answers to before committing people to long-term stays on Mars is not serious about committing people to long-term stays on Mars.
And that's the problem. We know the effects of micro-gravity quite well, and the damage it causes long term. A human body can't survive in zero gravity indefinitely, or rather a lifespan. I've been trying to find data on what the effects of partial gravity might be, but the problem is it's only guess work since we don't really have any data on that. We know what happens without gravity, with full gravity, but nothing in-between which is exactly what we need to know to live on Mars.
One thing that is certain though, is continued loss of immune system functions in lower gravity, loss of circulatory functions, and less blood cell production, the Martians are going to be some sickly and weak people. On the bright side, whenever we actually get around to being able to afford something like this, which is NOT going to be anytime soon, maybe we'll have solved some of these problems.