Hermiod, why do you keep emphasizing shows for "males"?
I happen to be a guy, but I've never noticed any gender distinction in terms of who enjoys quality, scripted TV... or, for that matter, who spends their time watching disposable crap. (There are other distinctions -- "intelligence" springs to mind -- but not gender.)
I emphasize TV for males because the "free" TV in my country is not doing enough to serve that audience and is losing out as a result. When the head of drama for the BBC, who have a considerably larger drama budget than any other broadcaster in the UK, can only name two or three series over the course of the year - Spooks, Hustle and Torchwood - which he considered male interest (and the latter two are debatable), we have a problem, especially when you consider that we only get six or seven episodes of said series which adds up to less than a day's drama for men on BBC1 a year.
Much of the discussion here has been around whether or not people will be willing to pay for television. I have countered that with the fact that men in the UK already have to pay whether they like it or not.
I pay a licence fee for a BBC that doesn't serve me beyond 18 episodes of Top Gear a year and Match of the Day - an increasingly redundant show. That money gets spent on soap operas and period dramas that don't attract any kind of significant male audience instead.
So, on top of my licence fee, I pay for a Sky satellite subscription so I can watch Premier League football and, should I choose to, imported US dramas such as 24, Lost and Caprica.
The "free" commercial channels have gone where the money is. Men are far more likely to use their Sky+ boxes to record their shows, or get them via the Internet or do any of the many things that leads to them not watching the advertising that supports their channels. As a result, they offer no alternative to the BBC's female orientated output.
That is not to suggest that women do not enjoy intelligent, scripted drama, that would be a ridiculous and indefensible position - but they do enjoy different intelligent scripted drama. The quality of the BBC's drama output is indisputably excellent, but it generally does not cover genres or subjects that are of interest to a sufficient number of male viewers.
Television also has to deal with competition from other media now. I would wager that more men were "watching" Mass Effect 2 the day it came out than any television drama that aired that night.
My general point is this - it is not a question of whether or not people will be willing to pay for something they previously got for free but how many people will have to in order to watch anything they enjoy at all.
It is ridiculous, but I have money I want to spend on entertainment that it seems a large section of the television industry doesn't want. Their loss is the video games' and film industry's gain.
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