Trek for Generation Z

[Horizons96]

I've recently come to the conclusion that there is a more over-arching issue here in regards to genuine respect given to what has come before. The trek we all know and love - with all of its slow pace, attention to character depth and at least *some* cognizance of the greater canon universe (yes, one of the great aspects of the many Star Trek iterations was that they took place in a single, unfolding, easy to identify universe that the fan could inhabit and escape in), was brought to us by baby boomers and early generation Xers, along with those who saw for themselves the depression and war.
These days we have Generation Ys creating a product for Generation Z (and Ys) and as such it must be marketable for them. Just go and google any marketing 101 pointers for appealing to the Z gens and one can immediately see the rationale for the pandering to low attention spans that modern Star Trek products seem rife with, whether it be the JJ verse or DSC.
Not to mention that it is being made by a generation of (on average) lifelong over-privileged kids, with an amplified sense of entitlement: a mindset that seems to scream "I'll do as I please to your established fictional universe and care not of the outcries of the soon to be extinct".

Browsing any of the 90s music videos on Youtube, you will see many comments along the same lines, that the popular 'establishment' music that is foisted upon the popular culture of today is hollow, soulless and mass produced for consumption by those without the attention span to appreciate subtlety. Pop music and Trek of the 90s have this in common. They were both the 'pop' of their times but they still had an X-factor that have audiences young and old pining for them decades later.

 

[lursa]

Browsing any of the 90s music videos on Youtube, you will see many comments along the same lines, that the popular 'establishment' music that is foisted upon the popular culture of today is hollow, soulless and mass produced for consumption by those without the attention span to appreciate subtlety. Pop music and Trek of the 90s have this in common. They were both the 'pop' of their times but they still had an X-factor that have audiences young and old pining for them decades later.

We mindless millennials are usually the ones leaving those comments.

Most of us are painfully aware that modern corporations don't produce much of artistic value.
The JJVerse movies happened because the studio wanted to cash in on nostalgia without taking the time to capture what made TOS so good in the first place. That's how the Hollywood reboot machine works. We don't like it either.

Companies pander to "low attention spans" because of TV, then the internet, then smartphones creating a culture where *everyone*, regardless of age, is constantly bombarded with information, distractions, and advertising. Marketing changes. We didn't cause this change, and we're not selfish or stupid because of it.

You know what Trek for Generation Z would be? The same Star Trek you love.
There's something strangely appealing about the idea of a society where all are respected and hard work is enough to fulfill your basic needs...

 

[F. King Daniel]

I've recently come to the conclusion that there is a more over-arching issue here in regards to genuine respect given to what has come before. The trek we all know and love - with all of its slow pace, attention to character depth and at least *some* cognizance of the greater canon universe (yes, one of the great aspects of the many Star Trek iterations was that they took place in a single, unfolding, easy to identify universe that the fan could inhabit and escape in), was brought to us by baby boomers and early generation Xers, along with those who saw for themselves the depression and war.

Aren't you describing the generation of Trek which followed the original? The Original being an action-adventure which was making up the canon as it went along?

These days we have Generation Ys creating a product for Generation Z (and Ys) and as such it must be marketable for them. Just go and google any marketing 101 pointers for appealing to the Z gens and one can immediately see the rationale for the pandering to low attention spans that modern Star Trek products seem rife with, whether it be the JJ verse or DSC.
Not to mention that it is being made by a generation of (on average) lifelong over-privileged kids, with an amplified sense of entitlement: a mindset that seems to scream "I'll do as I please to your established fictional universe and care not of the outcries of the soon to be extinct".

I don't think Rick Berman or any of the TNG/DS9/VOY/ENT producers whose Trek you're missing ever wanted for much.

Browsing any of the 90s music videos on Youtube, you will see many comments along the same lines, that the popular 'establishment' music that is foisted upon the popular culture of today is hollow, soulless and mass produced for consumption by those without the attention span to appreciate subtlety. Pop music and Trek of the 90s have this in common. They were both the 'pop' of their times but they still had an X-factor that have audiences young and old pining for them decades later.

It's called nostalgia. Times change. Nothing wrong with missing the olden days, but living in the past leads you nowhere.

 

[1001001]

I
These days we have Generation Ys creating a product for Generation Z (and Ys) and as such it must be marketable for them. Just go and google any marketing 101 pointers for appealing to the Z gens and one can immediately see the rationale for the pandering to low attention spans that modern Star Trek products seem rife with, whether it be the JJ verse or DSC.
Not to mention that it is being made by a generation of (on average) lifelong over-privileged kids, with an amplified sense of entitlement: a mindset that seems to scream "I'll do as I please to your established fictional universe and care not of the outcries of the soon to be extinct".

We'll make sure those rotten kids stay off your lawn.

In the meantime, this is a very poor way to start a discussion.



"Hailing Frequencies Closed"