This is a good point and one I feel is missed so often.I guess it's a question of how you use the past. Is it an excuse for the story, or is it a springboard to another story?
I reject this whole idea of writing for the audience. They do it comics, they do it books and they do it for films. And far too often it's stupid and boring.
The audience are schmucks collectively speaking. Do something that perhaps may seem familiar yet goes off onto the less traveled paths. I want something that's unpredictable, where I don't know where we're going, but if you've hooked me then I'm reasonably sure it'll be cool when we get there.
The last Star Wars trilogy is case in point. Following Anakin Skywalker was brutally stupid as the main story because we already knew the ending. And making matters worse they didn't give us enough of anything else to care. Now if they'd given us a story with the Anakin storyline buried in it in the background then you might have had something.
Too often it's about retreading old ground rather than breaking new ground.