These models suffer greatly from a lack of adequate styling. The hair is mussy (not in a good way), the outfits ill-fitting and unflattering to their bodies. I suspect the models do their own hair, make-up and styling, and what might look ok on the street -- quickly falls apart in an (uninspired) studio setting.
The lighting is also mundane and a bit messy. I keep seeing specular highlights on their temples and cheeks, acccentuating all the wrong features. Yeouch.
The elements all combine to make this style the same as semi-professional escort photography, and as someone who deals with semi-professional escort photography day in and day out and knows this is absolute hackwork commissioned for dubious-at-best purposes, that is NOT complimentary to either this newspaper or their models. I wonder how many of these young women realize what they've been made to look like?