I think cool is knowing yourself more than anything. Nothing has ever become cool by trying to be a carbon copy of the latest greatest thing. I kinda dislike the "ripped from the headlines" approach because what seems to end up happening is that the show will look for the one story that everyone is already talking to death and then base an entire story around that. It doesn't work for me. I can always see the story they ripped from behind the dressing they put on top.
I agree with this, but I go a step further. I hate to break this to anybody, but Star Trek has never been "cool." While Star Trek MAY have been what one would call mainstream, in that everybody knows what it is, most people don't watch it, and you'll find far more negative impressions on it (even among those who have never seen a single episode) than positive. Which, incidentally, is a big part of why I think this new movie will fail, because it ignores that to 90% of America (and perhaps the world), Star Trek is little more than the punchline of a joke.
I accepted that a long time ago. But, that doesn't mean that it can't be successful.
Kinda like the "genderless aliens" TNG ep. Once one fell in love with Riker, everyone watching knew that they were watching a story about gays. It wasn't hidden all that well. And since every plot point in that episode was point by point in line with "don't try to change gays" it wasn't so much a story as a sermon. I liked the X-men story better -- there's a cure for the thing that makes you a freak -- do you take it or not? Then it's about the characters agonizing about the cure, which isn't nearly so "hit people over the head with the sledgehammer" approach to getting the message across. I hate that, because it pulls me out of the story, and it seems like you're treating the audience like a bunch of drooling idiots.
With all due respect, Gene Roddenberry never went out of his way to avoid the "sledgehammer" approach. He did it in TOS as well. Nichelle Nichols commented a long time ago about how TOS was a series of morality plays.
Star Trek has always had a pretty big following within the gay community. So, I don't know that there was a need to be any more subtle than it was.
Frankly, that's why I thought the Xindi season, along with the Demons/Terra Prime arc probably more closely fit with what Gene had done with TOS than anything else on Enterprise, even though most people on these boards hated those story lines. They had the most to do with the things that were going on at the time.
At any rate, the ship in space situation isn't really relevent unless the ship in space becomes the main focus of the story.
The real question is whether or not you can do something in a Star Trek format which is truly original. 28 seasons of TV is a long time. Throw in 10 movies and it's easy to see how you essentially end up with a Terminator story line for this new movie.
I don't think you can keep grabbing for the cookie cutter and hope to succeed with Trek or anything else.