That was a great title. It let you know immediately that the story was starting over again, and it wasn't (thankfully) picking up where Batman and Robin horribly left off. It was simple, to the point, and gave you a good idea of what to expect (a new beginning/retelling of a classic story). There was nothing more anyone could want. Well, they're not going to please everyone with Star Trek Into Darkness, so I guess it is what it is. It just seems vague, though.