The Way I'm Going To See It..

[Patrickivan]

I agree- advertising is a key componant. That being said, there is just such a stigma associated with Star Trek, that you have to be a nerd to want to see it.

I can see some real good trailers combating that- coupled with (hopefully) a good movie, then the general population (non fans) will be interested in seeing it.

Right now- and it's really too early- no one (non trek fans) have any idea this movie exists. It'll have to be one hell of a dramatic trailer to get people interested!

 

[Jackson_Roykirk]

Yes, well, hopefully Star Trek turns out better than Spider-Man did.

Yeah -- I'm talking box-office more than film quality right now...

...although I did enjoy the first Spiderman (less so the second, and I almost fell asleep in the third).