From Memory Alpha
Why Morn you ask? Why not!

Morn - Memory Alpha- Quark (DS9: "Who Mourns for Morn?")You know Morn, he never shuts up.
Morn was a Lurian who was a frequent patron of Quark's and his best customer. He was known to be highly talkative, and enjoyed a wide variety of alcoholic beverages. Morn owned a shipping business that specialized in the transport of various mundane cargos. (DS9: "Who Mourns for Morn?")
Why Morn you ask? Why not!

