Rather than sue users, Monty Python decided to upload good-quality copies of the most popular clips from its Flying Circus TV show. The troupe explained its motivation in a YouTube video of its own, in which the comedians each appear to think the scheme a grand one until they learn that the videos will be given away free of charge.
At that point, the sales pitch begins. "But we want something in return," says the channel message. "None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years."
The Pythons aren't kidding. Just as a filet mignon is best when wrapped in bacon's comforting embrace, the "Please pay up, you dirty pirates" message goes down well when slathered in honey. And when they say in their video that they know "who you are and where you live," real YouTube user accounts are flashed in sequence--a reminder that the Pythons certainly could take a harder line on dealing with the unauthorized material being uploaded.
The "if you can't beat 'em, join 'em" scheme appears to be working. As the official YouTube blog noted this week, "When Monty Python launched their channel in November, not only did their YouTube videos shoot to the top of the most viewed lists, but their DVDs also quickly climbed to No. 2 on Amazon's Movies & TV bestsellers list, with increased sales of 23,000 percent." (Note that Python videos are no longer in the top 50 on that list, so it's unclear just how strong the effect was.)