Except that the show literally has a smart phone as a sponsor. Don’t know if Nora happened to be using the same model, but the point is that the show wouldn’t bad-mouth smart phones if they have a smart phone company as a sponsor.
Smartphones are an ubiquitous item these days so having one on the show is no more advertising all smartphones than having a car on the show is advertising all cars.
I really don't think there's any stealth marketing going on here, the writers just used an extremely common item to evilize.
