It's been released during the first down period in China in
9 YEARS! Beyond has been released in a down year here and in China! Both independent of each other, so with good reviews and good word of mouth, the movie itself is not the cause of it's lower box office.
The other thing that would give you a clue about the down period in China is that both Bourne and Ice Age were expected to make over $100 million and are winding up about where Beyond will be! The weekend that Beyond premiered it made more than Bourne (30% more), but the week overall was down from any other week at the Chinese box office. It's still a slow period and getting slower..in fact Beyond's second week was the lowest of the year in China..like the US, students go back to school and so on.
If I compared the year in China to American football it''s like a hot team that won it's first 10 games, then you went to see them on the 14th game, when they were in the midst of 6 games losing streak to close the year...Well that's when ST opened up.
Who expected Beyond to be in the top 10? I never said it. I don't base success on that, especially for a niche franchise like Trek. Not sure who told you they expected such a thing.
It's not about sunshine,, you panic about it, but it's most likely broken even already and even if it hasn't it's still made $322 million--and likely $340 million plus(almost every penny it will make in secondary income will be profit). 3rd highest gross in Trek history. We already know it will make a large amount of secondary revenue like almost every $100+ blockbuster (per the article and graph I posted) and within a period of 2 years. There is no likelihood it won't make a profit. Therefore, there's no reason for you to say the sky is falling.
When an article online posts it lost money, they only mean based on the $185 number and then only by the box office totals. As I've pointed out neither the cost nor the assumptions are likely to be accurate. They generally write the headlines as click bait. Unfortunately lots of people fall for it.
RAMA