On one hand, by connecting it to Cloverfield, it's being compared to 10 Cloverfield Lane (and I'm guilty of this too), which it doesn't come close to being as good as. On the other, if I just saw the trailer and it didn't have the Cloverfield connection... I wouldn't have watched as soon as I did, it would have been more of a "nothing else is going on, might as well check this sci-fi movie out" sort of things.
I'm glad I watched and enjoyed it for the most part. But the Cloverfield connection is definitely a double edged sword.