Sideshow's 12 inch figures are fully articulated figures, not statues. They do have a statue line as well, but it's in a different scale. Retargeting towards kids doesn't seem to work either, though. What flies off of the shelves? The collector oriented figures. Stores can't keep enough of them in stock. Collectors can't find them anywhere because it's snooze you lose on them. What sits and warms the pegs forever? The crummy kid oriented figures. You will STILL find Iron Man 2 figures on store shelves. Not the ones the collectors want, just endless pegs full of the Mark VI. The Batman figures for kids are not selling. They're just taking up shelf space. The Movie Masters, the collectors line, those are selling. I think the problem is that collectors are so god damn fickle. I can't believe some of the ridiculous arguments I've heard from DC collectors. I've seriously heard someone say that they don't care if Matty is giving us Elongated Man, Wally, Saint Walker, and Larfleeze (all of which are massively fan demanded characters) since they haven't given us Doomsday or Granny Goodness yet. Seriously, they're saying that they will refuse to buy these figures that they want, (and that we all want) because we haven't yet been given these two figures that they want more.