I can ask the same question in a different way. If no one likes or cares about the taste of alcohol then why has there been an enormous growth of microbreweries in the past 10-15 years. Why are there more small batch artisan beers now than ever before? Why have the sales and price of scotch gone up so much in the last 5 years? Why have the price of quality wine futures (yes there's such a thing) exploded?If it tastes so great then where are all the lager/beer flavoured sweets or vodka flavoured soft drinks?
Hipster doofuses and conspicuous consumers.
PJ is yummy.we'd all be drinking grain alcohol mixed with kool-aid.
Anyway, I have no idea how synthehol is supposed to work. Maybe a additive that hastens the catabolization of ethanol once a certain concentration is reached, prevor binds the alcohol into a sugar, or whatever, preventing outright drunkenness (the solution: drink your synthehol faster
