Syfy: Imagine Greater

[AdmiralGarak]

So they went from Skiffy to Siffy? No better way to announce, "We're circling the drain."

 

[sidious618]

I'd love to have the transcript of the board meeting where this decision was made.

 

[Hitman]

Broaden its appeal with people who can't spell?

 

[Alidar Jarok]

Imagine Greater

I am imagining something greater, but, unfortunately, I'm stuck with your channel.

 

[V]

SYFYlis admits that it can't live up to the name "Scifi Channel"

 

[Praetor]

*sigh* Why?

I'm not sure if anyone else noticed how clever that statement is (or found it as funny as I did), but I thought it was hilarious, for the win.

 

[jefferiestubes8]

Syfy channel Rebrand Strategy [July 2009]

Syfy's Two-Pronged Rebrand Strategy
Plans big marketing push

The rebrand, which executives hope will lift the network out of the stereotypical aliens-and-outer-space niche, has been two years in the planning.

The rebrand is timed to the premiere of the network's new drama Warehouse 13, which will bow with a two-hour pilot July 7 at 9 p.m

plans include a three-minute on-air “brand film” tapping into the network's tagline “Imagine Greater,” and a larger presence at San Diego's Comic-Con.

out of the stereotypical aliens-and-outer-space niche....
...a broader programming slate

SyFy owned by NBC Universal won't have 2012 Olympics programming but it is heading for standard scripted drama with that quote.
Surely on this channel we will not get different science fiction on TV like this thread Why is there no pure Sci-Fi on TV today? discusses.




6/22/2009 SOURCE

 

[Carpe Occasio]

Scyence Fyctyon has a new home

SyFy Channel

Imagyne Greater

 

[Snaploud]

Imaffun Gooder

 

[Teelie]

I'm disappointed. They are going to be another generic broadcast channel with nothing to distinguish themselves from anyone else and it'll fail. Miserably.

 

[Starbreaker]

It took them two years to come up with Syfy? Somebody got paid to dick around.