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STID "tracking" for $85-90 million opening [U.S. box office]

However once you take away the 3d prices of STiD and adjust trek 09 by inflation.


Yes. Once you change the numbers, it doesn't look as good.
Comparing success by the numbers of tickets sold (which is essentially what you do when you adjust for ticket price inflation) is fair.

Yes and no.

Recent films, it is definitely a fair comparison. However, comparing to movies from different eras isn't (IMO). Adjusted for Inflation, "Gone With the Wind" is the highest grossing film, yet the world was a very different place when that film came out. Movies were relased multiple times over the years, and obviusly people didn't have home theater systems back then. A lot of people don't bother going to the movies these days, and wait to rent them.

Comparing ST09 to STID is very fair though.
 
But let's be honest, isn't there something at bit unsatisfying about the domestic numbers?
Eh, it's made enough to be profitable enough for them to be interested in making more movies.
Not only that, but the studio isn't finished making money off ID yet. The DVD and bluray sales are gonna be huge. ST fans always come through for the studio when it comes to home video releases. I mean, this is the group of fans who were willing to shell out $100 for a VHS copy of "The Final Frontier."
 
Think it might have made more if Khan had been revealed right from the start in the trailers?

I don't think it would have made a difference to casual viewers.

I don't know...

A tagline of "Star Trek's greatest villain returns!" in the weeks running up to release might have put some butts in theater seats.
Or, it could just as easily have driven butts out of the seats. If someone hasn't seen (or doesn't remember) Space Seed or Wrath of Khan and they think there's something they may not know about Khan, or worse, have them go in expecting a Montalbon clone, and be disappointed when they find the character is nothing like Montalbon's Khan

It may have been good for the Box Office, but, I think a case could be made just as well that it could've hurt.
 
guys please read this article from Entertainment Weekly, one of the most trusted entertainment sites ever

http://insidemovies.ew.com/2013/07/07/best-box-office-performances-2013/


trek did not make the list. which means to an extent it has been a box office disappointment. I think it is time for us to face reality and look to the future. I hope next time the producers of trek 3 would not listen to a loud minority of trek fans who are demanding that Trek goes back to TOS Mode.

I am not disrespecting TOS. TOS was great of its time. The series is a classic and it even made EW 100 greatest TV shows of all time.

However TOS is now of the past , what made trek 09 a huge success was because it was bold, fresh , unapologetic and daring. Even with its flaws it is without a doubt an outstanding film.

STiD was much more of a huge fan service to TOS trek fans thereby alienating new fans...The box office is proof of that.

STiD is still a huge success but it was not as successful as the studios intended. world wide the film needs to do 500m for it to be a success without question. Sadly it wont get there.

STiD should have done 270m+ in USA and 500m Worldwide.

1) The overseas BO is MUCH better than any Star trek film to date.

2) The combined take makes STID the highest grossing Star trek film made to date, period.

If we follow your logic, that just means Paramount an CBS should shutter the Star Trek franchise.

(And BTW - just because it didn't make some critic's '15 Impressive BO Take' list; it hardly means it's a disappointment to Paramount, as there are MANY Paramount films of 2013 that performed well, will see sequels, and are not on that list.)

STID did VERY good BO business; and we'll see a STXIII by Bad Robot and Co. (And no matter how you slice it, this version of TOS era Star Trek blew EVERY feature film incarnation of TNG out of the water by an order of magnitude. If you really want to look at a disappointing Star Trek film BO performance - Star Trek: Nemesis was out-grossed in Box Office take by Jennifer Lopez's film Maid In Manhattan <---- So if you want proof the TNG film era is NOT the way to go...;))
 
A tagline of "Star Trek's greatest villain returns!" in the weeks running up to release might have put some butts in theater seats.

Trekkie butts or non-Trekkie butts ?

We've seen both sides of the argument so far: on the one hand, some people say the movie would be more popular if they had made a connection with previous Trek more obvious; and on the other, people say the movie would have worked better if they had stopped making connections with previous Trek.

I think both are wrong: the movie is as successful as it could have been.
 
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It obviously shouldn't be the sole assessment of success, but surely the raw number of people going to see the film is relevant in some respects?

Rarely for purposes of comparison between movies, especially over a number of years.

Every one of these attempts to apply some kind of formula to find equivalence founders on the premise that all other significant factors are equal - and they never are.
 
Paramount Exec 1 - "Star Trek into Darkness is doing great."

Paramount Exec 2 - "Yeah. Too bad Grady Smith from EW didn't mention it in his internet article."

Paramount Exec 1 - "... Pull the plug."

Paramount Exec 2 - "But-"

Paramount Exec 1 - "Pull. The. PLUG!"
 
I don't know, I guess it's possible Trek has a "ceiling" beyond which it cannot push through. But I still feel the franchise has the potential to reach $700m+ territory given the right circumstances, marketing and, well, luck.
 
Paramount Exec 1 - "Star Trek into Darkness is doing great."

Paramount Exec 2 - "Yeah. Too bad Grady Smith from EW didn't mention it in his internet article."

Paramount Exec 1 - "... Pull the plug."

Paramount Exec 2 - "But-"

Paramount Exec 1 - "Pull. The. PLUG!"

:guffaw:

Having Opus as an avatar just makes this even funnier. I could see this as an actual Bloom County snippet.
 
Rules what? Certainly not the studio's return on investment.

Let's take a closer look at the numbers as of 7/7/13 according to boxofficemojo.com

Hansel and Gretel:
Budget: $50 million, Total Gross: $225,703,475 = 4.51 ROI ratio

Jack Reacher:
Budget: $60 million, Total Gross: $216,568,266 = 3.61 ROI ratio

G.I. Joe:
Budget: $130 million, Total Gross: $371,876,278 = 2.86 ROI ratio

So what about Star Trek Into Darkness?
Budget: $190 million, Total Gross: $443,865,011 = 2.34 ROI ratio

The lowest ROI of all Paramount's major releases this year.

For a more direct comparison vis-a-vis film budget:
WWZ budget = STID budget but after less than 3 weeks of release,
WWZ's total gross is already 82.5% of STID's total gross and will certainly eclipse STID's performance.

For reference, Star Trek (2009)'s ROI was 2.57 which means that STID would have to earn an additional amount of nearly $45 million just to match ST09's ROI performance - at this point, not very likely at all.

STID has done "fine" but not "great" so while no "pulling of the plug" is in order, we'll very likely see a tightening of budget purse-strings with the next film.
 
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