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STID "tracking" for $85-90 million opening [U.S. box office]

Indeed, the date change was pretty poorly advertised. My theater, like many of yours I assume, plays little trivia snippets that relate to current and coming attractions before the movie starts. The blurb in the trivia snippet for STID that I saw before the movie still said "Star Trek Into Darkness, opening May 17th." RIGHT BEFORE THE MOVIE. :lol:
 
Keep in mind the big test is how this will do internationally. Those were the numbers that were disappointing from the 2009 film. Still, I think a large gap (relatively by modern standards) between the two films didn't help.
 
Admiral Buzzkill said:
Flake said:
Panic Stations.
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No. :rolleyes::guffaw:
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Well I will think positive instead for a moment. I will allow myself that luxury for once ;)

Overseas numbers are exceptionally good compared to Star Trek (2009) and the Russia opening day number was apparently 400% higher than ST09. This is awesome news because Russia is a big emerging market and this bodes well for China/Brazil/Korea/Japan. On the subject of South Asia I believe Star Trek Into Darkness is also doing very well in Hong Kong. This is also great news.

In the United Kingdom, the market most saturated by nuTrek outside of the USA, the opening weekend was the equivalent of Star Trek Into Darkness earning $108m over the same 4-day period. Hopefully this will happen though I believe a 30+m Friday and similar Saturday will be required.

The A cinemascore is an excellent indication of positive word of mouth and will hopefully translate into good 'legs' for Star Trek over the next several weeks so that even if the opening is lower than expected, in the end the box office will still be high.

:bolian: :techman:
 
No,the day earlier release date is a good idea, because it gives Trek more time before the new Fast and Furious movie rolls out. I'm no expert on analyzing market or box office trends, but I think that the real test will be today's showing and not Thursdays, because the movie has been advertised for the May 17th release date for ages, and the date change was sudden and last minute. Most of the news I am seeing, are still saying that the movie has a good chance at reaching $100m by the end of Sunday. Also, aside form the sudden date change, Thursday is not a typical movie day for most people.
 
I don't want to be overly pessimistic, but I do believe Fast 6 could potentially whack the Enterprise out of warp speed next week. It's already opened here in the UK, so it'll be fascinating to see how it impacts on STID over this weekend.
 
LOKAI of CHERON said:
I don't want to be overly pessimistic, but I do believe Fast 6 could potentially whack the Enterprise out of warp speed next week. It's already opened here in the UK, so it'll be fascinating to see how it impacts on STID over this weekend.
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Someone should do some CGI of a Ford Mustang running the Enterprise down and knocking it out of warp. :lol:
 
Re: STID "tracking" for $85-90 million opening

Flake said:
Really die hard Star Wars fans are no more numerous than Trekkies IMHO, what gives Star Wars the edge is more of the masses enjoyed them back in the day and lots of kids enjoyed the prequels so they will watch again whereas many people may not give Star Trek a chance because of the stereotype and because they may mistakenly believe they need to have seen the show and older movies to be able to understand what happens.

I think the core audience of Star Trek into darkness will be 35+ yr old parents taking their children :) teens & 20-something's will pass and go to fast &furious and the hangover.
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Fast and Furious is a franchise that has been around for years, and Hangover for about 4 years, so there will be plenty of people over 30 or 35 watching those movies too. I doubt most teenagers even remember when the first F&F movie came out. The people that were 18 or 19 when the first came out are like 30 today anyways. Teenagers today care about Twilight, Beiber and saving the Boston Bomber b/c he's cute.

And to another poster above, what kind of weirdo 25 year old adult listens to One Direction anyways? That seems like 14 year old kids stuff.
 
BillJ said:
LOKAI of CHERON said:
I don't want to be overly pessimistic, but I do believe Fast 6 could potentially whack the Enterprise out of warp speed next week. It's already opened here in the UK, so it'll be fascinating to see how it impacts on STID over this weekend.
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Someone should do some CGI of a Ford Mustang running the Enterprise down and knocking it out of warp. :lol:
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LOL, now that's a movie I'd pay good money to see!!!
 
Just saw the numbers on Mojo, $11.5 million is soft! Maybe the date changes were poorly advertised.

I must say my social media is buzzing, good word of mouth is going to give it legs most likely.

RAMA
 
From The Hollywood Reporter:

J.J. Abrams' Star Trek Into Darkness opened to a softer-than-expected $13.5 million at the North American box office on Thursday, putting pressure on the sequel to quickly engage warp speed.

Paramount believes the 3D pic will gross between $90 million and $100 million through Sunday but, based on Thursday results, rival studios were quick to speculate that the sequel may play more in line with Abrams' 2009 reboot, which opened to $79.2 million.

However, Paramount believes Into Darkness will quickly pick up the pace and is anticipating a $20 million-plus Friday.
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It was a really late change and I hear many adverts still say 17th so we can all hope that the majority of the masses go today, tomorrow and Sunday like normal and that the Thursday number is an anomaly resulting from the late change.
 
LOKAI of CHERON said:
I don't want to be overly pessimistic, but I do believe Fast 6 could potentially whack the Enterprise out of warp speed next week. It's already opened here in the UK, so it'll be fascinating to see how it impacts on STID over this weekend.
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Maybe but The Fast and Furious (2009) only took US$20.5m at the UK box office, compared to Star Trek's (2009) US$35.4 at the UK Box Office.

A bit more detail on those UK figures

Star Trek (2009)

Opening Weekend US$9.1m
1st full Week US$5.3m

Fast and Furious (2009)

Opening Weekend US$7.2m
1st full Week US$2.9m

And for Star Trek: Into Darkness

Opening weekend US$12.9m

Only time will tell, though of course what might make F&F6 more marketable in the UK is that is it's partly set in the UK
 
Flake said:
It was a really late change and I hear many adverts still say 17th so we can all hope that the majority of the masses go today, tomorrow and Sunday like normal and that the Thursday number is an anomaly resulting from the late change.
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That and frankly, who likes to go to a movie then have to get up and go to work or school the next day? I don't think the early openings are anything more than attempts to get buzz out there before the real weekend opening.

It's also probably a winner for the cineplex, because STID is going to do better on a Thursday than something in the same theater that's in its fifth or sixth week. So, even if the take is "soft" it's better than otherwise.
 
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