Because of course George Lucas would never compromise his artistic vision for the sake of money. Everyone knows he's an uncompromising artiste. That's why he thought them tooth and nail when they tried to get him to insert characters like Jar-Jar Binks into the series. ETA: While I'm not fan of yet another round of corporate mergers and ownership centralization, it's only fair to note that the Walt Disney Company seems to have developed a track record of successfully managing major properties. Pixar has continued to thrive since becoming a Disney subsidiary. As mentioned above, Disney successfully revived the Muppets from deep freeze last year. And perhaps most notably, Marvel has had its greatest success under Disney in the form of The Avengers this year. So if Disney can do well by Marvel, I think they can probably do well by Star Wars.