Ah. Okay, well, I think that's wrong. Although it would have seemed a more solid fact in 1987. (I do think it's something fans think the general public thinks but that it's a case of projection; either J.Q. Public is receptive to the Trek brand or he isn't, it's mostly fans in my experience who would accept or reject a show based on the name of the ship.) Although in fairness, the belief in the Enterprise's necessity to any Trek pitch is still very widespread.