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Star Trek Posts Record-Breaking Second Weekend in IMAX Theatres

thaniyo

Lieutenant Junior Grade
Red Shirt
IMAX Corporation and Paramount Pictures today announced that Star Trek: The IMAX Experience, directed by J.J. Abrams ("Mission: Impossible III", "Lost" and "Alias"), continued its record-breaking box office streak during its second weekend, generating approximately $5.3 million from 138 IMAX theatres domestically, for a per screen average of over $38,000. The strong performance marks the best second weekend ever for an IMAX release. The film also continued to play well internationally, generating $658,000 from 25 IMAX theatres. The strong IMAX second weekend contributed more than 12 percent of the film's overall gross on less than 2 percent of the screens, and brings the global IMAX box office total to $19.9 million.





Star Trek has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology.



"We're thrilled with the continued success of the film and we're still seeing a consistently strong contribution to the overall box office from the IMAX theatre network after its second weekend," said Rob Moore, Vice Chairman, Paramount Pictures.



"Many sold out shows were reported throughout the IMAX network during the weekend, indicating the positive word of mouth about the IMAX release remains strong," said IMAX CEO Richard L. Gelfond. "We're delighted to see that our expanded network of IMAX digital theatres has enabled so many moviegoers to take advantage of the IMAX release during its short run, and we look forward to continued success as we head into the week."



"This is our best second weekend ever, with IMAX theatres in many markets still operating at near capacity during peak hours," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "The vast majority of IMAX locations are running late-night shows this week to accommodate the demand. As I said before, this incredible success is a result of Paramount Pictures' ability to package a visionary director like J.J. Abrams with two great brands - IMAX and Star Trek."

:techman::techman::techman:
 
These IMAX records are going to get broken every six months or so. "Trek" beating "Dark Knight" isn't that amazing a feat considering it had 40% more IMAX (138 vs. 95 or so).

Not that it isn't cool to see Trek break any record, it's just that this won't be a long-lasting thing.
 
Other than the sound in the theatre, I wasn't all that impressed with the IMAX version.

Still glad to hear that Trek is doing so well, though. :techman:
 
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