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Star Trek Into Darkness DVD/Blu-ray Art

Here's a little preview of the "brawl by the the bay" Bluray extra:
[yt]http://www.youtube.com/watch?v=d_1beYK2xZ8[/yt]
 
He doesn't seem bent out of shape.

I wish I could meet some of the people who want to buy the new Star Trek movie but would be confused over the registry being on the ship...they sound like interesting folk to me. :)
They're probably just regular people who see the ship on the DVD/Blu-ray sleeve is named the Enterprise and that's enough for them.
:)
 
"Star Track". Argh! But I have to laugh. I like the cover on the left. I preordered the DVD and I'm having withdrawals waiting for it to arrive in my hot little fan girl hands!
 
They deleted the hull registry and expanded the name of the ship for non-Trekkies to clearly know (with absolute certainty) it is the Enterprise.

That's like having the stone that the Statue of LIberty is holding say "Statue of Liberty" instead of "July IV M DCCL XXV" so that people who aren't Americans will know (with absolute certainty) it is the Statue of Liberty.

Plus if they're non-Trekkies, why would they care if it is the Enterprise or not? How would they even know what the Enterprise was?
 
They deleted the hull registry and expanded the name of the ship for non-Trekkies to clearly know (with absolute certainty) it is the Enterprise.

That's like having the stone that the Statue of LIberty is holding say "Statue of Liberty" instead of "July IV M DCCL XXV" so that people who aren't Americans will know (with absolute certainty) it is the Statue of Liberty.
That's going to quite an extreme. It's just the cover of a DVD/Blu-ray, not a crime against humanity.
Plus if they're non-Trekkies, why would they care if it is the Enterprise or not? How would they even know what the Enterprise was?
Because many people aren't really Trekkies associate a spaceship named Enterprise with Star Trek, correction, "Star Track."
 
The word you're looking for is "pointless".

If the cover says "Star Trek" that should be enough to let people know they're looking at a Star Trek product.
 
I only see the spine of the case 99.9% of the time. So the cover art doesn't bother me.
 
Cover art mock-ups are usually raced to the marketing people to meet impossible deadlines. They aren't necessarily ever intended to be seen by the general public, especially pre-Internet. When the final product comes out the cover art is often changed/corrected.
 
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